01 — Logo
Logo & mark
The name is always lowercase: trunorm. tru and norm each carry their own color — never flatten them to one. Set in Plus Jakarta Sans Medium. Use the light marks on light surfaces, dark marks on dark surfaces.
Primary lockup — light
On white & cloud · min 180px
Primary lockup — dark
On abyss & navy · min 180px
Mark only — light
Favicons, avatars · min 24px
Do
- Keep
trunormlowercase, one word, no hyphen. - Give the logo clear space equal to the height of the mark on every side.
- Use SVG on screen; preserve the original
viewBoxand aspect ratio. - Place on an approved surface: white, cloud, abyss, or navy.
Don’t
- Set
truandnormin the same color. - Add shadows, outlines, glows, or gradients.
- Alter the letter-spacing or weight of the wordmark.
- Use the dark wordmark on a light surface (or vice-versa).